Если мы рассмотрим полиэтиленовые пакеты с точки зрения того, как на них выглядит логотип, то поймем, что лучше всего он смотрится на пакетах с прорубной ручкой. Главное преимущество такого пакета (при его достаточной плотности) – изображение на нем всегда расправлено. Важно, что пакет можно использовать многократно. Как правило, подобного рода пакеты имеют значительно большую толщину, более сложную конструкцию и более высокую стоимость. Зато с точки зрения имиджа, пакет с ручкой – это то, что надо!

Можно производить пакеты с петлевой ручкой. Они похожи на только что описанные. Не настолько популярными они являются из-за того, что слишком дорого стоят. Наряду с этим, они выдерживают гораздо меньшую нагрузку.

После того как человек решит, на каких параметрах пакета остановится – имеем в виду его плотность и конструкцию – предстоит выбрать дизайн рисунка. Здесь нужно учитывать объем краски, количество цветов и размер изображения.

Даже при самом высоком качестве печати нужно помнить, что наносить изображение вы будете на полиэтиленовый пакет, а не бумагу. Соответственно, чем четче и проще будет изображение, тем легче его будет узнать, и тем лучше оно будет выглядеть.

В основном качественная упаковка представляет собой пакеты, на которых изображен исключительно логотип. На них не указан перечень продукции и адреса точек продаж. Зато логотип фирмы представлен в лучшем свете.

Когда заказчик решается изобразить на пакете рисунок, ему практически всегда приходится выбирать между качеством и ценой. Но если задание поручено опытному дизайнеру, то он сумеет и с привлечением небольших средств сделать так, чтобы пакет получился красивым. Конечно, если нужно уложиться в заранее оговоренную сумму, задача становится более сложной.

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